|You're gonna want to rename the Pet Store, fellas ^^|
Last night, Blizzard announced that a selection of Transmog Helms would soon be available to buy from the 'Pet' Store. It was inevitable, and I am sure a lot of people will be very happy with the introduction of such items into the stable of transmog 'goods' but it does now indicate a real and distinct sea change from Blizzard: if you didn't know already they wanted to make money from these kind of sales, you do now. This puts them on a par with just about every other MMO, after all. Those of you who like to naysay will, I'm sure, already be working out how close this ticks the Doomsday Clock onto midnight. For the rest of us, it begins to throw up some interesting choices, and may begin to cause some lively discussion both in and out of game.
Once upon a time, your way of telling who was ahead of the curve was what they rode and wore. Current tier was instantly recognisable, well before the days of titles and mounts tied to metas. That was your indicator to who was best, and who was moving your Server forward. Of course now anyone can complete content below their own level, wear a title they never achieved whilst current, swan about clothed in virtually anything. Suddenly you'll be able to instantly identify who dropped cash for these helms, because I'm kinda betting if you buy then it will be distinctly for the animations and special effects. Only one of these however lets you show your actual face, and I'm betting that's going to make it the most popular in the long run.
However, what this will mean if I'm looking at the Transmog market as a way to make money, I'll be quietly beginning to pick up both white, red and orange items that would compliment these helms as the weeks go on. I'm betting those people who choose to buy these will also own sufficient in-game cash to drop it on making up the perfect outfit to match, and that could mean the Transmog market will get a much-needed shot in the arm. If these are released to coincide with the 5.4 release that also means you'll be selling your items on new Virtual AH's to boot, so this is an absolutely perfect time for those on low-popuation servers to take advantage of rare spawns and perhaps do some useful speculation in the summer months.
Whatever your thoughts on in-game transactions, the drop in sub numbers is clearly forcing Blizzard into other areas to continue to take advantage of their remaining numbers. If helms are coming, you can guarantee this is only the beginning...